David Lewis Productions, located in Amsterdam, New York, and Hong Kong, recently renovated its headquarters in Amsterdam. TANK translated the DJ agency’s creative and innovative way of working into a dynamic work and meeting place, incorporating ‘central station’ elements such as rough steel, concrete, and metro tiles into the design. Travel-like features such as runway lining on the floor and a flight case framing the DJ booth, refer to the on-the-go nature of the company while comfortable leather sofas and elegant wooden details ensure all temporary residents feel right at home.
David Lewis founded his company in 1995, aiming to create an innovative and dynamic DJ agency, offering professional service to all clients. World class DJ’s like Armin van Buuren, Sunnery James & Ryan Marciano and Sander van Doorn are just a few names the company includes in its present-day roster of internationally celebrated talent. However, as the DJ industry grew, so did David Lewis Productions, and the Amsterdam-based office no longer represented the forward thinking and modern character it has today.
CONCEPT & DESIGN
David Lewis’ DJ’s and personnel are true globetrotters, so the new office had to emanate that on-the- go nature yet at the same time offer a home-away- from-home to those that regularly, or occasionally, touch base in Holland’s capital.
The complete interior with bespoke presentation furniture fits perfectly with the company’s international and innovative character. It showcases a variety of design stuffs such as lighting in the shape of zebra crossings covered by a subway style block roster and window frames shaped like steel pillars like on a train platform. TANK also designed the custom made tables using wooden beams coated with epoxy (resembling railway ties) and industrial steel framing.
The whole space is executed in black, gray and white tones, giving a couple of interior elements the chance to stand out. For example the world map in the main meeting room, where all DJ’s are ‘pinned’ to their current location, and the super green plants surrounding the entire office space. Specially tanned barn wood covers one-third of the walls, completing the office with that homey touch.
TANK’s Tommy Kleerekoper and Sanne Schenk:“To us David Lewis is a central station-like place where DJ’s, personnel, visitors and friends come together, meet and take off again. Entering the office, you immediately see the interpretation of this theme in the logo, displayed as a metro sign. Music, obviously, is leading, so we opted for a travel case DJ booth as a centerpiece with an equalizer graphic image on the adjoining window. The whole concept comes together offering a stunning contrast thanks to all the materials and furniture used.”
TANK is an international interior design & branding agency with its roots in hospitality design and public spaces. Founded by Sanne Schenk and Tommy Kleerekoper in 1999 the mission is to create tailor-made designs that stand out from the crowd. TANK’s now very extensive portfolio varies from interior and graphics for hotels to clubs, bars, exclusive private homes, clinics, gyms, stores, food franchises, offices, restaurants, member clubs and more.
The company offers specialized, fit-for-the-job designers and a clear, structured way of working. Through grand gestures, coherence and by making use of honest materials and graphic features, spaces are done justice in every way.
TANK is currently working on the A’DAM tower’s club, entrance, lookout, restaurant, membership & loft, the Hotel Arena masterplan and new great offices for Massive Music, Lingotto and Gibson, just to name a few…