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Fabuloft – Ceramic Tile Exhibition by Novoceram

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Novoceram presents the new booth, Fabuloft, at Cersaie, the International Exhibition of Ceramic Tile and Bathroom Furnishings, in Bologna, Italy taking place in Bologna from 28 September to 2 October.

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The project of Fabuloft has been created by the interior designer Francesco Catalano to represent a veritable temple of industrial style. This space originally made up of three production sites active in the 50’s, 60’s and 70’s, has been re-designed as space for living and working on a fictional character, half artist – half architect, in a mood of contemporary requalification and whose character emerges in every single detail of the stand.

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Maintaining the original soul of these iconic buildings, the project mixes vintage and modern design. The decoration elements are a testament to the past and are symbolic sculptures of the present: old production machinery, a transformed container and archetypal elements of industrial architecture such as shed roofs and iron windows.

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This fabulous loft is also the place where Novoceram presents the new collections for 2016. The living room and the veranda are covered with Napami, a ceramic wood surface with natural elegance and Petitot, through-colour porcelain stoneware inspired by the works of Ennemond Alexandre Petitot, a renowned architect of the 18th century, a collection that adds a chic and captivating look to the studio and the bathroom. Novoceram also presents its first single-firing tile collection in the format 45×45, Domus, with contemporary concrete effect and refined design.

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