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Loft or Showroom?

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The powerful Italian design brands Porro, Boffi and Living Divani joined in 2009 to create an innovative showroom, in the form of a loft on the roof of a building in SoHo, New York . Who was invited to do the interior design,  none other than Piero Lissoni, the Italian architect and designer, renowned super signing many of the 3 mobile brand. The loft, dubbed BY, represents a contemporary lifestyle, where is the integration of spaces. The bathroom, for example, sits inside a glass box which leaves it exposed to both the bedroom and spacious living . Inside the loft was also created an environment that serves as studio and meeting room for guests who want advice on residential or commercial projects.

Loft or Showroom? contemporary lifestyle loft

Loft or Showroom? contemporary lifestyle interior livingroom

Loft or Showroom? contemporary interior living area

Loft or Showroom? contemporary lifestyle interior living area

Loft or Showroom? contemporary lifestyle interior

Loft or Showroom? contemporary lifestyle bedroom

Loft or Showroom? contemporary lifestyle living area

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