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Pure Village exhibition by Patricia Urquiola

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IMM Cologne: Patricia Urquiola curated expo in Pure Village. “Our task was to take a look at the various forms in which the trends are expressed,” says the Spanish designer Patricia Urquiola concerning the work of the imm cologne 2011 Trend Board. She considers this a pioneering development. “We have to realize that today there are completely different perspectives on what people consider innovative,” she says. “Sometimes a new interpretation of something old or a particularly simple and intelligent production method is much more innovative than a new material or an innovative technology. The concept of innovation is changing. In my opinion, it’s closely connected with people’s needs and with the way we use objects.”

Pure Village exhibition by Patricia Urquiola pure village exhibition patricia urquiola d

Pure Village exhibition by Patricia Urquiola pure village exhibition patricia urquiola c

Pure Village exhibition by Patricia Urquiola pure village exhibition patricia urquiola e

Pure Village exhibition by Patricia Urquiola pure village exhibition patricia urquiola b

Pure Village exhibition by Patricia Urquiola pure village exhibition patricia urquiola

Pure Village exhibition by Patricia Urquiola pure village exhibition patricia urquiola a

Pure Village exhibition by Patricia Urquiola pure village exhibition patricia urquiola v

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